Features & Benefits

Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers. By storing data in raw, non-aggregated form, Yahoo! Web Analytics is more than simply a reporting tool. It is a powerful, and highly flexible, data analysis tool. Both near real-time and historical data can be segmented instantly and visualized with advanced graphs to help marketers and site designers answer specific business questions and find new insights to improve their business.

Executive Analytics Dashboards

View key performance metrics within customizable executive dashboards.
  • Customize your dashboard with the KPIs, time periods, benchmarks, goals and charts that you want to track to monitor your web business. Easily create or edit your dashboard widgets and simply drag them where you want them.
  • Each widget represents an underlying custom report. Just click most widgets to drill down into the report for more detail.
  • Each user can create multiple personalized dashboards per website; each dashboard can be used for different needs.
  • To setup a new dashboard quickly, simply copy any existing dashboard and edit it to meet your new needs.
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Raw and Real Time Data Collection

Near real-time data collection allows you to see data in reporting within moments of the actual website visit.
  • View visit information—on each individual visit if you choose—within minutes of it occurring on your site, for a near real-time view of your website and the impact of new website content, marketing campaigns, or news and events.
  • See individual click paths, time spent, actions taken, and other information about particular visits.
  • Track up to 50 different online actions; any link or page load can be tracked as a key part of your conversion funnel.


Visitor Demographics Reports

Better understand who your customers are and how to better align your marketing with your desired audience.
  • The Demographic reports and dashboard provide an aggregated snapshot of the age groups, gender, and age-gender cross-tabulations of customers from each of your traffic channels. These dashboards help you picture your visitors as people rather than just a series of clicks.
  • Age and gender can also be used as dimensions for filtering and segmenting data. For instance, it may be interesting to see what age and gender your campaigns are reaching, how audiences differ from channel to channel, and who your audience is for each of your products.
  • Demographic information can be used to create more targeted campaigns, or to find high performing audiences in new channels.


Visitor Behavioral Reports

Learn the interest categories and top Yahoo! properties visited by your customers.
  • Visitor Interests reports reveal the interest categories of your customers, based upon the types of websites they visit.
  • Reports are also available providing the top Yahoo! properties visited by your customers.
  • Like demographics, Interest Category and Yahoo! Property characteristics can also be used as segmentation dimensions.           
  • Behavioral segments can be purchased from Yahoo! or other networks.


Custom Reports and Custom Fields

Customize your data collection with Custom Fields. Customize your reports with the Custom Report Wizard.
  • Track up to 38 custom fields, to capture visit data that out-of-the-box page tags do not capture. For example, a travel website might use custom fields to capture the travel destination or ticket type of the purchase. Custom fields can now be setup right in the user interface.
  • Create new custom reports or edit existing reports with the metrics you need organized the way you like it, using the drag and drop Custom Report Wizard.
  • Most reports allow you to quickly compare the time period you are viewing to another time period side-by-side.


Advanced Data Visualization with Notes

View reporting data with new visualization options. Add notes to the chart and export annotated charts as PDF files.
  • For many reports there are now advanced graphing options which allow you to add multiple metrics to a chart and select from different visual options to create advanced graphs that tell a more robust story.
  • Many analysts with multiple stakeholders can save hours of reporting time by simply adding notes directly to a chart and exporting or emailing the annotated report as a formatted PDF file.


Advanced PPC Campaign Management

Track your PPC, Display, Email and other campaigns all in one place.
  • Track the type of campaign (PPC, Display, Email, SEO, etc) and keyword used for each of your website visitors and see what actions, revenue and product purchases resulted from each visit.
  • Import PPC campaign information from Yahoo! Search Marketing and other search engines and integrate it with the actions and revenue to help you evaluate the ROI of campaigns, keywords, products, etc. in order to optimize keyword bids, product merchandising and budgeting.


Merchandise Reporting

Identify purchase patterns to help promote profitable products.
  • The Merchandise Summary tracks the products - and product combinations – that are converting best for you. This report can be easily scheduled for email delivery.
  • Upload and integrate offline product information, such as SKUs, product names, product categories, and costs, via API calls, to provide new dimensions for analysis and enable truer ROI measurement.


Visitor Click Path Analysis

Analyze visitor click paths to track popular paths and identify common drop-off points.
  • Track visitor clickpaths through multi-step conversion processes and troubleshoot popular paths to increase task completions. Drill down on branches of the tree structure to follow all the paths from or to that page.
  • The Path Analysis report can be exported as a diagram to PDF or as data to Excel.
  • The Paths to Conversion report gives you a list of all the paths that led to any of the 50 actions you can track on your site.


Pre-Configured Conversion Funnels and Ad Hoc Scenarios

In addition to viewing pre-defined conversion funnels, create new sales funnels on-the-fly and apply them to historical data.
  • Track up to 15 steps in your pre-defined conversion funnels, or use “ad hoc” click path scenarios to view new funnels on-the-fly. Easily set up an ad hoc funnel using the page name, URL or Action, and apply that funnel to any time period in the past to immediately see major visitor drop-off points.
  • You can track up to 50 different on-site Actions.


Workflow Management

Make site monitoring and report management easier and less time-consuming.
  • Set email alerts to notify someone when a specific metric meets a condition worthy of notice.
  • Schedule standard and custom reports to be regularly delivered by email. Include your logo on reports if you wish.
  • Monitor events that affect your website, such as site changes or holidays, by noting them in the system and on reports.
  • There are 4 different levels of user access: for each user you can specify which projects, dashboards and reports they can access.


Fast Deployment

Copy and paste our tracking code into your web pages and tracking begins almost immediately.
  • Simply paste the tracking code into each of your web pages and data begins to show in reporting almost immediately.                  
  • Track any type of page element, including Ajax, Flash and Video.                   
  • Tracking visitors across domains is done with easy javascript customizations.