GrandStay® Hospitality, one of America’s leading extended-stay hotel chains, recognized a growing issue in tracking ROI and partnered with Del Monte Agency, a Yahoo! Web Analytics Partner, to have its analytics questions answered. Together, they have recently developed a case study detailing how they have used Yahoo! Web Analytics to understand how much each of [...]
Yahoo! has that announced global support is being rolled out for Do Not Track (DNT). In line with this, Yahoo! Web Analytics is now honoring this setting. The excerpt below is from a blog post by Shane Wiley (VP, Data and Privacy Governance at Yahoo!. See the full post here. Yahoo! Launches Global Support for Do [...]